In March 2023, IPG's Mediabrands secured the $1.4 billion GEICO media review, marking a major milestone in the field of media and a well-deserved recognition of the Geico pitch team's unwavering efforts and commitment. As the design director for this pitch, I created a visual language that spoke to very essence of the pitch and the science of helping people find their brands. The aesthetic influenced the design and flow of deck presentation, it's supporting books and various documents, and the overall appearance and ambiance of the pitch theater.
