When we launched Beepo: a voice-to-voice AI buddy for kids the real product was trust. Parents needed reassurance, kids needed magic, and the tech had to feel invisible. I led creative direction and brand development, shaping the product story, character system, and UX so Beepo landed as both a safe learning tool and an imaginative companion.
Result
Beepo launched with a clear, trust-first brand and a kid-friendly experience that felt magical for kids and safe for parents.
Result
Beepo launched with a clear, trust-first brand and a kid-friendly experience that felt magical for kids and safe for parents.
My Role
Creative Direction + Brand + UX (hands-on)
Creative Direction + Brand + UX (hands-on)
Highlights
- Brand identity + character system (Beepo)
- Brand identity + character system (Beepo)
- Product narrative + tone of voice
- UI direction (simple, kid-first flows)
- Website + social assets + press kit system
Deliverables
Brand identity + character system, illustration library, mobile UI screens (core flows + key states), website/landing page designs, social template system, and press-kit assets—built as one cohesive visual language across every touchpoint.
Brand identity + character system, illustration library, mobile UI screens (core flows + key states), website/landing page designs, social template system, and press-kit assets—built as one cohesive visual language across every touchpoint.
Mobile & Website
Social
Press kit
