Norwegian Cruise Line needed a pitch system that captured the feeling of cruising freedom, exploration, and elevated onboard experiences while still proving the business case with data and performance. The goal: one cohesive, premium, nautical design language that unified story, audience insight, and content strategy into a deck that felt unmistakably NCL.
Result
One unified story + visual system that stayed consistent across 100+ pages and multiple content types.
Result
One unified story + visual system that stayed consistent across 100+ pages and multiple content types.
My Role
Creative Direction + hands-on design leadership.
Creative Direction + hands-on design leadership.
Highlights
- Led creative direction from story structure to design system
- Led creative direction from story structure to design system
- Built a modular visual language (stamps, markers, chapter breaks, motion rules)
- Created navigation + repeatable templates to speed production and keep consistency
Deliverables
Modular slide templates, navigation structure, and a “passport” motif system
(stamps, markers, chapter breaks, textures, motion rules) to keep the deck cohesive without feeling repetitive.
Modular slide templates, navigation structure, and a “passport” motif system
(stamps, markers, chapter breaks, textures, motion rules) to keep the deck cohesive without feeling repetitive.
Presentation Deck
Pitch Theater
Placemat (print)
Bio Book (print)
Microsite
Microsite Walkthrough