Arlene.io launched as a WebXR startup and needed more than design they needed a complete creative foundation to tell their story, win investor confidence, attract enterprise clients, and scale partnerships. The goal: build a cohesive brand + pitch system that clarified the vision, established credibility, and created consistency across every touchpoint.
Result
A unified brand identity + narrative system that supported fundraising, enterprise sales, and go-to-market momentum.
A unified brand identity + narrative system that supported fundraising, enterprise sales, and go-to-market momentum.
My Role
Creative Direction + hands-on brand and design leadership.
Creative Direction + hands-on brand and design leadership.
Highlights
- Rebranded Arlene from the ground up (logo, visual identity, core brand system)
- Rebranded Arlene from the ground up (logo, visual identity, core brand system)
- Built the narrative foundation (manifesto, messaging architecture, “journey line” concept)
- Designed pitch materials across investor + client needs (deck structure, templates, key slides)
- Developed scalable social + campaign templates to keep output consistent as the team grew
Deliverables
Brand identity system (logo suite, color/type, usage rules), brand story + messaging framework, pitch deck + modular templates, social/content template kit, and a lightweight brand guide to keep every asset cohesive across investor, enterprise, and marketing touchpoints.
Brand identity system (logo suite, color/type, usage rules), brand story + messaging framework, pitch deck + modular templates, social/content template kit, and a lightweight brand guide to keep every asset cohesive across investor, enterprise, and marketing touchpoints.
Brand guide
Company Social
Presentation
One Sheeters
Product Social
